The first impression is the last impression! It is very important for a sales pitch to create a good first impression because this is how your customer will remember you. If he/she is impressed then they will give you an opportunity to talk and convince them, if not then they will move on to the next business person in their mind.
In this post, I am going to share with you the secrets of writing a great sales pitch which will help you to make lots of money. So, let’s get started.
Write what you know!
The first step to writing a killer pitch is to make sure that you are writing about something you are an expert in. If you are not then you should think long and hard about whether or not you should be involved in such a business. If you do have some expertise then your first job is to find a product or service that you know a lot about. After that, it’s just a matter of distilling that knowledge into a few short paragraphs which will become the foundation of your sales pitch.
When you are writing a sales pitch for the first time it’s best to stay general. However, as you become more experienced you will learn that specificity pays off big time. It is much better to write “wide” when you are just starting out and then “narrow” your focus as you gain experience.
Read A Lot!
Reading improves your vocabulary and you will get a better understanding of the language. When you read a good book or magazine or newspaper or any other written material then you absorb a lot of information from that particular source. You will find yourself using a lot of words and phrases which you will remember for the rest of your life. Reading will also improve your grammar skills and give you a better command over the English language.
Write What You Have Read!
This is the most effective way to improve your writing skills. When you do this then you will be forced to use not only your vocabulary but also your grammar and sentence structure. By writing what you have read, you will force yourself to use not just those words and phrases but also arrange them in the correct sequence. It will improve your writing skills immensely.
Write what you love!
Writing a copy is almost like painting a picture. If you are trying to paint a vivid picture in your customer’s mind then you should use words and phrases that he/she would use. For example, if you are selling a car then you should use words and phrases that the customers would use such as “I want that car!” or “I’ll pay so much for that car!” or even “That car has been drawing me like a magnet!”
Write what you are passionate about!
If you truly love something then you will be able to communicate that love to your reader. In fact, when you do this then you will tap into your reader’s passion and they will respond to you in a positive way.
Write what will impress your reader!
People don’t buy from people; they buy from authorities. If you can display an air of credibility and expertise by using specific words and phrases then you will find it easy to capture your reader’s attention.
Write short paragraphs!
Short paragraphs increase the chance of your reader glancing over your copy and moving on to the next piece of copy. Long paragraphs are difficult to read and people read very little of almost anything these days. If your copy contains long paragraphs then your reader will simply stop reading after a certain point. This means that he/she will miss out on valuable nuggets of info that could make a huge difference to their bottom-line.
Subheads are very effective and I use them nearly every time. They can be used to break up a long paragraph or to highlight key points in your copy.
Proofread and re-proofread!
I cannot tell you the number of times I have had clients send me a copy that was nearly unreadable because of poor spelling, grammar and punctuation. If you do not proofread your copy then you are the same as an amateur painter who does not take the time to paint a beautiful picture. Your copy should be as flawless as possible.
Don’t forget to include bullets!
Include bullets under headings, in the body of your copy and at the end of each major point. Bullets are like “eye-catchers” which is why they are included in almost every ad or sales pitch. They make your copy more interesting to read and they help your reader to absorb the info quicker.
If you do all these things then you will create a compelling sales pitch which will make your reader want to buy from you. Good luck!
The Key Takeaway
If you want to be a successful blogger, you need to write well and sell more. That doesn’t mean that you have to be a great writer. It just means you need to learn the art of writing well. It’s not easy, but it is a skill that can be learned. If you want to write well, you need to know how to write for an audience.
You need to know how to get your point across quickly and clearly. You need to know how to hold people’s attention. Blog writing is different from writing an essay for school or your book report for work. It’s different from writing a business letter. It’s different from writing a blog post. You need to know what you are writing about.
You need to know your audience. You need to know how to keep people reading. You need to know how to keep people engaged. If you want to sell more, you need to learn how to write well.