The Most Important Thing You Will Learn About Writing Killer Emails! If you want your emails to be opened and read by your prospects, then you need to write them in such a way that they say something interesting, important and compelling which will make them click on your email link. It is very simple but most people don’t seem to understand it.
So, here are 8 things you must do if you want your emails to be successful.
1. Your Subject Line Must Be A Grabber!
Your headline is the first thing your prospect reads so it better get his attention. Make it short, sweet and to the point. Don’t use subheads if your main headings don’t have enough space to explain the benefits of your message.
If you do need to use subheads, use them to elaborate on your main headings. For example, if your main heading is “How To Lose Weight Fast”, a good subhead would be “Here’s why:”
2. You Must Write A Great Body Copy!
It doesn’t matter how enticing your offer is if your body copy isn’t compelling your reader to act. Your reader must understand the value of reading your email…and…he must want to read your email. Use short paragraphs with short sentences.
Short words and short sentences are easier to read and understand. Keep your paragraphs no more than 6 lines long. Longer than that and you begin to lose control over your reader. He will begin to read one sentence and then go back to the next one because it is so easy to read. And, he will not read any other part of the email. This is a big mistake.
Your reader should be reading every word of your email…and…he should be reading it with an “attention span” of about 3 seconds. If he doesn’t read your email in its entirety…you won’t get a good read rate…and thus…your emails won’t be successful.
3. You Must Inject Some Variety!
Don’t send the same email to all your subscribers. Use different colors, use different fonts, use graphics, use videos, use audio.
Do everything you can to make your email more interesting and more enticing to read. And, most of all…make it easy for your reader to “read-with-a-mind-on-his-back”. The easiest way to do this is simply by using short paragraphs with short sentences.
4. You Must Give Your Prospect Time To Read Your Email!
The average attention span of an adult is 8 seconds. That means your prospect must have at least a 6 second window to read your email before he goes on to the next email in his inbox. Make your email long enough to get your point across…but not so long that he gets confused or lost.
Remember he wants to read your email…and quickly!…so don’t make him work too hard to find out what he needs to do. Give him time to read your email…and let him read it in peace.
5. Don’t Just Write An Email, But Write A Story.
Writing an email that gets read and opens is a tricky thing. It’s exciting to get an email. It’s a great feeling to write an email and know that someone will read it. However, it is not as easy as it seems.
This is because the email is written based on the fact that you already know the person. You write an email to someone because you care about the person. But what about the people you don’t know?
The answer to this is simple. Imagine your email as a story. You start by writing an attention-grabbing story. You want something that will make the person stop and read the email.
Next, you ask the person to take action. You can’t just ask the person to take an action, but you have to explain why. The best way to explain why is to tell the person a story. After telling the person a story, you explain why it is important for the person to do the next thing.
6. You Must Ask Him To Take A Specific Action!
This is the most important thing you will learn about writing killer emails. You see, most people who open your email will read it…without taking any action.
However, if you can get them to take a specific action, like buying something or giving you money, then you have a much higher chance of success. So, as your reader, I want you to ask me to do one specific thing. What that “something” is will depend on the offer you are making.
If the offer is to give you money, then the specific action will be to give you money. If the offer is to buy something, then the specific action will be to buy what you are selling.
7. You Must Give Him A Reason To Click On The Link!
Your prospect must understand why he should do what you are asking him to do. He must want to do what you are asking him to do. And, he must believe you when you tell him why he should do it. If you don’t believe in your product or service…or…if you aren’t 100% honest about the benefits
8. Writing a properly formatted and researched email.
The best way to write an email is to take the time to do it right the first time. Make sure you have your facts together and that you are not sending a message that you are not prepared to back up.
If you are going to be sending an email to a lot of people, then you might want to consider using an email signature. This is an easy way to make sure all of your contact information is at the bottom of your email.
It also allows you to list your accomplishments and to include a link to your website. This is a great way to increase your chances of being remembered by the person you are emailing.
The Key Takeaway
Email can be a great way to reach out to your audience and keep them engaged. But if you aren’t writing it the right way, your audience may not even open your emails.
We hope this blog post helped you see how you can write email in a way that gets opened and read. Thank you for reading, we are always excited when one of our posts is able to provide useful information on a topic like this!