Robert 
Writing is one of the most important business skills, but it’s also one of the least understood. Many people know about SEO, but there’s a lot more to writing. There’s the headline, the introduction, the body, the conclusion, the tone, the structure, the deployment… Writing is hard! Content is one of the most relied-upon resources … Read more
Many small businesses feel that blogging is only for the big guys. However, even small businesses need to be pleased with a blog. It’s a place where a local business can share its story. It’s a place where a local business can establish its expertise. It’s a place where local business can share their ideas … Read more
Grammar is the most basic aspect of good writing. If you don’t know how to use it then you can’t say that you know how to write. While grammar is taught in schools, not all people go to school and not all schools teach it to their students. Businesses are often made or broken when … Read more
As we continue to move towards a more technology-driven world, we need to be able to communicate in a manner that technology will understand. One of the hardest parts of communication is writing. We all know that English can be a bit of a tricky language and it is not easy to get the right … Read more
Content creation is one of the most important aspects of digital marketing, but creating content consistently is one of the most challenging tasks for marketers. They have to come up with new ideas that can stand out from the rest, they have to work to beat the competition, they have to have the time to … Read more
Email marketing is one of the most effective ways of communicating with the customers you have. Email subject lines are the gateway to getting customers to read your emails. There is a lot of talk about writing better emails and the first way to ensure you do this and write better subject lines. These subject … Read more
When talking about writing, many people believe that they are doing an excellent job at it. One of the main reasons for this may be that most of us are used to writing in school or college. However, it is important to know that the expectations of your audience are different from the expectations of … Read more
The internet has made life easy for writers, bloggers, and other content creators. We can write amusing posts, produce videos and create podcasts with ease. But, there is no denying the fact that the internet has also made it easier for readers to ignore the content. There are so many options available that people streamline … Read more
Engaging your reader is extremely important. After all, nobody wants to read anything that bores them. It’s the writer’s job to create content that is both engaging to their readers and entertaining. However, different readers have different tastes. Your readers are the lifeblood of your business. If they aren’t engaged, then they aren’t going to … Read more
Blogging is one of the easiest ways to build your business online. It allows you to build an audience, share your message with the world, and market yourself (and your business) to that audience. However, one of the most difficult parts of blogging is writing content that is not only interesting but that is also … Read more