6 Tips to Write Efficient Email Copy in 2022

An email copy is not just a collection of words. It is a message that is delivered to different people, with different interests and persuasions. An email copywriter has to be able to understand the marketer’s marketing message and write a compelling email that encourages the customer to respond to the call to action. An email message has to be short, crisp and compelling. 

Sending out emails to your audience is a great way to reach out to them. But more importantly, it is a great way to generate interest in your business. For businesses to succeed, they need to keep their audience interested in what they have to offer. They can do that by creating compelling email copy. 

Here is the list of 6 tips to write a compelling and efficient email copy.

1. Write the copy while targeting the medium of communication

Email is the most popular communication medium on the internet. It is being used by marketers to reach out to their potential clients, by companies to get feedback from their customers and by individuals to stay in touch with their friends and family. 

All of these people use email for different purposes, but they can all learn a thing or two about writing an effective email copy. The email copy is different from the web copy or the SMS copy. The way you write an email copy is different from the way you write a web copy. 

It is not that you need to use different words or different phrases to convince the readers. You need to know how to use the medium of communication to convey your message to the reader.

2. Write with the reader’s perspective in mind

To write an effective email copy you need to do two things: think like a customer and keep it short. 

Don’t write like a robot. A customer who’s trying to find a new product or service on your site can’t be bothered with a bunch of fluff. 

They just want to get to what they’re looking for, and they want it quickly. Don’t waste their time by using a bunch of flowery language and unnecessary words, and don’t talk like a robot by using every single word in the dictionary. 

Keep it short. Don’t confuse the customer by giving them too much information. Keep it short and sweet, and focus on what’s important. In other words, give the customers what they want to know, not what you want to tell them.

3. Make the message short and sweet

We all know that email marketing is one of the best ways to get your audience to take action. But some of the email copy that we see along with the images and links is just not converting. 

It’s not because your audience is not interested, it’s just because the email is too long and the message is incoherent. When you are writing that email copy, make sure you are making the message short and sweet.

It is hard to believe, but sometimes the length of a message is the first thing that people notice when they receive an email. Believe it or not, it is as important as the subject line, the design and the content itself. 

The reason is simple: people simply don’t have time to read anything that goes beyond two lines. And that’s why it is important to keep your email copy short and simple. The simpler the language, the better. 

4. Scratch the surface and come up with a punchline

It’s not just about the words you use — it’s about the elements that surround your words. The whole email is about the words you use, of course. But it’s also about the design, the images and the clickable areas. 

It’s about the product and the service you’re offering, the price and the perceived value. You can’t just write a bunch of words and throw them at your email list, and expect the words to do all the work. In fact, you should start the entire process of writing an effective email copy by scratching the surface. 

Look at what you have to work with and think about how you can make the most of it. What do you have to offer that people will want? What can you do to convince them that your offering is better than the one from the competition? What’s the strongest selling point of your service? What’s the most convincing argument for your call to action? What’s the one thing that will convince your readers to open the email, read it and click on your link?

5. Personalize the content

The idea of writing an email that can be read as a personal letter to you, has always been a challenge. The problem is that most of us are simply not comfortable to write emails with a high level of personalization. 

What we do is that we either write a single email copy which is the same for each and every recipient or we write something very vague. 

Both of these approaches are really wrong, because they lead to a lower ROI. The best way to approach this problem is to understand that there is no single solution to this problem. 

The problem of writing an email which can be read as a personal letter to the audience can be solved by writing a different email for different segments. 

For example, if you are writing an email for an audience in a different country, then you can write your email in their language. If you are writing an email to an audience from a different state or region, then you can mention the place from where the recipient is from.

6. Make it easy for reader to act

If you want people to do something, it’s best to make it as easy as possible. Make it easy to act on your email. 

If you want them to click on the link in your email, make the link easy to find. If you want them to buy something, put the call to action in a prominent place. 

If you want people to return to your blog, make the navigation easy. Don’t make your customers work too hard to do what you want them to do.


We hope you enjoyed our post on 6 Tips to Write Efficient Email Copy. It’s important to keep in mind the different types of audiences you are communicating with when you are writing copy for your business. It’s important to remember that you have a very short window of time to get your point across and make sure you are able to capture your audience’s attention. So what are you waiting for? Try out these tips and tricks and make sure that your next email conversion is a win for your business!

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